About Us

Our Story

Who is Sierra Crew?

Founded in 2024 by the Waraner family, Sierra Crew is more than just a sporting apparel brand—it’s a way of life. Inspired by the rugged beauty of the Sierra Nevada and the adventurous spirit of those who explore it, we create high-quality, bold, and functional apparel for outdoor enthusiasts.

Whether you’re hitting the trails, carving through fresh powder, or embracing the wild in your everyday life, Sierra Crew is built to outfit your journey. Our designs blend modern looks with a love for the outdoors, featuring adventurous themes, and a touch of legend—like our friendly Sasquatch mascot.

Sierra Crew apparel is made for those who seek adventure, push boundaries, and live life with passion.

Join the Crew. Explore More.